For Operators and Business Builders

The AI
Optimization Engine

"You know AI matters. You just don't know where to start, what to ignore, or what's worth spending on. We remove the friction between where you are and AI that works in your business."

A 4-week engagement that maps your entire operation against AI economics — and activates the opportunities that actually move your business, optimize, and educate.

Start a conversation →
Built for
Agencies Creator Media Consumer Brands Production Companies $2–20M · Founder-led · Small Businesses
4
Weeks to live tools in your workflow
3
AI blueprint integrations built and handed over
1
Session needed to start the audit
1
Week of education and integration
The Audit

What we need to build
your blueprint

Two sessions. We walk through your entire process and listen for five things that reveal where AI genuinely moves your economics.

⏱
Disproportionate time
Where effort is out of proportion to the value it produces.
💸
Wasted AI spend
Where you're already spending on tools without measurable return.
⚡
Immediate ROI
Where a simple integration would have payback in the first month.
📢
Expensive distraction
Where vendor hype has driven investment that doesn't match your model.
🔒
Decision paralysis
Where too many options are costing more than a wrong decision would.
How It Works

Four weeks.
Delivered.

Week 1 audit & map. Weeks 2–3 build & ship. Week 4 train & educate. You leave with running tools, not a strategy document.

1
Week One · Map
The Audit Session
Two working sessions. No pre-work. We walk through your core business and map every AI touchpoint in real time.

Session 1 — Understand your business operations

Session 2 — Live mapping and classifying workflows, every stage

2
Weeks Two–Three · Build & Ship
Implementation of Workflows
Up to three (3) opportunities built into your actual workflow. Not demos — live tools, optimized and integrated.

Company AI Blueprint delivered

Up to three (3) AI workflows live in your production process

Stress tested and ready for company use by end of Week Three

3
Week Four · Train & Educate
Education and Alignment
Workflows are live and battle-tested. We stick around to educate the team and optimize workflows. After our engagement, your operation is ready to run.

Workflows are live and operational

Team trained and upskilled

Strong handover to key internal team owner

Every touchpoint classified
Adopt Now
High leverage, clear ROI
Pilot
High potential, test first
Monitor
Not yet rational
Ignore
Hype or irrelevant
About
David Becker
David Becker  ·  Co-Founder
Former CEO of zkipster (SaaS exit). 20+ years at the intersection of content, technology, and monetization. Swiss-born, NYC-based. davidbecker.nyc →
Michael Alshooler
Michael Alshooler  ·  Co-Founder
Former The Business of Fashion Leadership (Launched VOICES). 15+ years at the intersection of brand, community, experiential, across fashion, beauty and wellness. NYC.
Start a Conversation

Let's talk about
your optimization.

If your business produces content, information, or digital assets at scale, there is usually significant AI leverage hiding inside your workflow. Examples include:

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Deck builder and RFP workflows

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Leadership intelligence briefs

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Content/Social media pipeline and repurposing

Send a message

We respond within one business day. No pitch, no hard sell.

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